SEM, SEO, PPC, CPC, COA... Do any of these mean anything to you? Search marketing is a really simple concept that covers a complex word of acronyms and metrics. Put simply, search marketing is marketing that puts your business in front of someone searching for what you offer with the prospect of them choosing you. Some of these methods are paid, for example Pay Per Click (PPC) on platforms like Google and Bing. Others are organic which some people brand as free, but marketing is rarely free, there is always a cost through time or money. In organic, a lot of the cost is time with some tools aiding in the process also costing. All worth it if you can get the results you are looking for, all measurable too.
Search marketing although a simple concept has many different factors to make it successful. Even your website plays a huge part in search marketing and can determine its success. The biggest challenge is underestimating the amount of time and money to invest in search to get it to work for your business. Competition strong? This may mean bigger budgets and a clever strategy to beat those already established online.
We have some of the best search marketing specialists who know their stuff when it comes to marketing a business online. We do full research into the marketplace you are trying to compete in and recommend the strategy to help you win customers in what can be a crowded market. From keywords to messaging and campaigns to landing pages, our experts are here to help.
Our expert search marketers will help you get in front of potential customers at the right time in their search journey. Meaning you capture the customers with a chance to beat the competition. Whether customers are searching on Google or Bing, a directory or a lead generation site. We help get your business found in the places that matter.
We'll help you market online, so you can focus on running your business.
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